Topic 2

 

Companies  that must do very well to cater for the new market

Creating a business model is not simply about completing your business plan or determining which brands to pursue. Its about mapping out how you will create ongoing value for your customers. you need to know where will you start your business idea and also know how can you know if you have been successful, how will you create value for your customers.

Is market research important for new business?

In my opinion doing a research for your market is a great thing so you can understand your product and if that’s what customer want and also to know who are your competitor are . it is vital to have a having good understanding of your marketplace from the very start will enable to have a strategy to start a business grow your brand to than your competitors.

Many successful new business owners enjoy long time in the business because because of the research they conduct on a regular market research to understand, identify consumer problems and be able to pinpoint realistic competitors,target market.  and it should not be underestimated that’s the way you can be successful in the business without all that is mansion business can not last.

Plan to start your business

It is not easy starting a business, the procedure at the same time it is exciting to start it.  They are tons of resources to help you get started off the business and the people are very nice and kind they help you along the way

Digital Has Changed Your Markets

The way technology has changed these days customers are not the way they used to be  for a very long time. influential action initiated by communication, a human contact or a physical or sensory interaction.  Each touch point is a message that literally touches a customer in some way
collectively , touch point create the customer’s experience permeate every aspect of you customers live how the watch TV on  Netflix  using their tablet, computer, devises and the way they research a products on their smart phone they check balance on their phone  and pay pal.

For a business to do well need to transformed the market context for every business and the pace of change is accelerating now
Your customers are digital.  “its been said that the number of global smartphone subscribers will reach 3.6 billion by by 2020, with more than half the world’s population owning one by 2017, compared with 28% in
2013.1”
Facebook and YouTube now both boast more than 1 billion users worldwide

Facebook  and YouTube they are doing very well,people spend hours on Facebook they use Facebook to download same as YouTube and create videos this companies have taken over. it is legal to share videos on twitter, blog, Facebook etc. that is how good YouTube is, you, can share the video wherever you want. Sharing your videos is absolutely legal on Facebook. i must say that this companies are doing very well for themselves. and whats app and apple are not to far from them as well

customers have changed a lot due to the digital technology because is powerful the value is too much. Your channels are digital. customer search for product online and order them that how much digital has change

In this day and age a lot of people they don’t like to engaged themselves with sales people they prefer to purchase online is more quicker and less stress. They even book holidays online do shopping like Tesco , banking online

what is the impact  Netflix has

Game of Thrones is the TV adaptions of the world famous books George R.R Martin. the six seasons so far have eclipsed what you thought TV could be and has budgets for episode that usually only reserved for blockbuster movies. It’s HBO’s defining show at present and therefore a massive money maker for the network

 

The negative impact of Netflix

Netflix’s recent expansion has had a tremendous impact on the movie industry and linear TV. Netflix’s has made it quick and easy for people to access movies and TV shows they wish to see. This reduces sales in the movie industry and takes away viewers of linear TV. The more movies Netflix makes available to its customers, the more the movie industry will be negatively impacted. Same goes for linear TV. Netflix ability to allow anytime access to many movies and TV shows is eventually going to be the downfall to these to industries that were once so popular.

The guide to YouTube for business start up

Facebook is very hectic e.g. every minute more a lots of videos are uploaded on YouTube. With over one billion users, more than a third of the entire internet population uses the website.  so many people spend more than an hour when their viewing the up.

YouTube is a great option for a start up looking to reach new audiences via media marketing. when you don’t know how to get going when you don’t know where to start that’s when YouTube come in.

Business on YouTube means doing what works 

The videos that are on YouTube only do three thing which are educate or entertain,so if you need to start yours you have to look at the videos that are getting excellent results and you do your much better than the once you have seen that would be a good start.

if you want to get the best and people liking you videos you’ll have to take time to offer the best lots of people will like them.  you need to have purpose before creating videos not to make random that does not make sense.

 

Accept feed back 

The point of social media marketing as a whole is to build online relationships, so make sure you do so!  If customers are choosing to give you their attention, make them feel it’s worth it: reply as soon as you can.